Infatuation from the beginning was born as a challenge. During a long dark period due to the pandemic, the desire to be able to make one's dreams come true took over.

The choice of the name "Infatuation" is very personal, a deep meaning that tends to express the boundless and at the same time illusory love.

It often happens that we find ourselves faced with something or someone we believe we are completely taken with or in love with but only after we realize that all that was an illusion.

It is a term that we could use on a daily basis, for this reason we have decided to develop ideas, therefore products, that can be used on every occasion, in our and your daily lives.

Our idea of ​​a product is something physically, culturally and emotionally durable, for this, the goal is to launch products of excellent quality at the best price on the market, in the category in which it operates, moreover each product will be a limited edition, so to make every single garment even more authentic.

Soon our vision of fashion will become yours too.